Inclusivity isn’t just a value — it’s a responsibility.
In the social impact space, our messages must reach and resonate with diverse audiences. That means our digital content must be designed not just to inform, but to include.
Here are 6 practical tips to help your organization create more inclusive digital content:
• Use Alt Text for All Images:
Add alternative (alt) text to images so people using screen readers can understand visual elements. Describe the image’s purpose, not just what’s in it.
• Use Accessible Color Contrast:
Ensure text is easy to read against backgrounds — especially for people with low vision or color blindness. Tools like WebAIM’s Contrast Checker can help.
• Make Mobile-Friendly Content:
Over 70% of social media users access content on their phones. Use responsive layouts, large readable fonts, and avoid clutter.
• Include Captions on Videos:
Always include captions or subtitles on video content to accommodate people who are Deaf, hard of hearing, or watching without sound.
• Use Clear, Jargon-Free Language:
Keep messaging simple, direct, and free of technical terms that may exclude or confuse non-experts or multilingual audiences.
• Represent Diverse Voices:
Choose images, stories, and testimonials that reflect the communities you serve — across race, gender, age, ability, and geography.
Use accessibility tools (like WAVE or Google Lighthouse) to review your digital assets and improve as you grow.
Inclusivity builds trust. It ensures that no one is left out of your mission — not because they don’t care, but because we didn’t make space for them.
Start with small, intentional changes. Your impact will go further.
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